Leave it to Pat to find some exciting news in the fashion world before me. Last night, he sent me a link that he found. It read: "Brooks Brothers Announces Plans to Sell College Apparel for First Time in their 200-Year History". Ahhhhhh! Aren't you just dying with excitement?
However, sorry to break it to you, but only an elite 15 schools made the cut. Did yours? Here is the list:
2. Notre Dame
4. Boston College
7. Ohio State
15. The U.S. Naval Academy
Woohoo! Navy made the cut! But what type of apparel of these 15 schools consist of? The line of licensed college apparel contains men's sweaters, dress and polo shirts, and ties!
According to Bloomberg:
"The agreement between Brooks Brothers, a unit of closely held Retail Brand Alliance Inc., and the college division of IMG Worldwide Inc., the sports agency owned by buyout specialist Ted Forstmann, allows for the sale of merchandise from 15 schools. The merchandise line is a vehicle for Brooks Brothers to reach fans of college sports who, according to IMG, earn more money than followers of any professional sport, including the National Football League.
“The key for us is re-establishing our connection with what we call the college community -- students, faculty and alumni,” Karl Haller, vice president of strategy and business development for Brooks Brothers, said in a telephone interview. “We have a pretty well-educated customer and there’s a built-in opportunity with alumni who are already our customer base.”
Also, I was surprised to see how many more college sports fans there are than professional sports fans (such as the NFL):
"According to ESPN, there are about 172 million college sports fans in the U.S. About 20 percent of them earn more than $100,000 a year; 12 percent make $100,000-$150,000; and 8 percent earn more than $150,000, said Scott Bouyack, senior vice president for brand and business development at IMG College, which represents more than 75 percent of top-tier football schools and almost half of men’s and women’s basketball programs.“As stewards of the college brand, we long looked at Brooks Brothers as an ideal partner in terms of a retail outlet that targets a key group of alumni and a demo that fits with the college market,” Bouyack said in a telephone interview."
I am already anticipating the line to be released. Although I feel like I may have to buy a men's sweater since they don't have any women's apparel in this line. So Brooks Brothers, if you read this (which is unlikely) I would definitely be a customer of your women's clothing in your new college apparel line!
Either way, Brooks Brothers does it again! Which colleges do you think they should add?